YouTube will venture into Webcasting that month in an effort to take the site’s popularity to a new level by showcasing the talent behind its most-viewed videos.

YouTube, which is owned by Google, has matured from a Web start-up to a site with loyal fans. But as any good television industry executive will say, it needs fresh subject matter to keep its audience.

On Nov. 22 in San Francisco, it is introducing “YouTube Live,” a show featuring well-known stars like the rapper Will.i.Am and the singer Katy Perry, as well as YouTube sensations like Esmee Denters.

Denters posted videos of herself on YouTube covering popular songs and became a star on the Web.

YouTube executives said Wednesday that the show would feature performers who are popular with the site’s users, a community that has already held unofficial events and whom the company wants to keep.

“The value of YouTube is we’ve created that platform that’s been driven by the community, so that is in reaction to that,” said a YouTube spokesman,

Since its inception in 2005, YouTube has been a repository for all kinds of Web videos.

But as other sites have found, Web surfers can be fickle, and keeping them on a site — which is what advertisers pay for — is daunting.

Taking cues from the television industry, AOL, MySpace and Yahoo have offered Webcasting of original programing in recent years. What seems to work best, so far, has been the streaming of live music.

Yahoo Music has landed Nissan as a sponsor of its tape-delayed concert series, called “Nissan Live Sets,” with the average concert receiving two million streams, the company said.

YouTube said videos posted by the roughly 50 entertainers and other talent on the bill for “YouTube Live” had been viewed online more than two and a half billion times.

“These are the…

Original post by Mike

blogs technogoly news funny music device cellphones mistubishi mpg device Ps3 science